Content Creation Workflow for Expert-Led Firms
See how expert-led firms use an AI content creation workflow to research, co-author, review, publish, and distribute stronger content with human judgment.
Field Notes
What I've learned building for funded teams, plus the occasional teardown.
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How I Built an AI Content Engine for a Consultant
Jon Shutt let his consultancy go quiet for a year. Here is the AI content engine I built from his own stories, with a quality gate that refuses to ship AI slop.
20x Search Impressions in 110 Days: A Real Estate Content Engine Case Study
See how Juniper Real Estate grew Google impressions from 40 a day to more than 1,500 after Ryan Berg shipped 23 Content Engine pages in one week in March.
Cursor IDE: Save Tokens with Composer 2 Fast
Use frontier models for planning and Composer 2 Fast for execution in Cursor IDE. Save tokens, iterate faster, and bring bigger models back for hard bugs.
WordPress to Astro Migration: What I Killed, What I Saved, and Who Should Not Do It
I moved bergitup.com from WordPress to Astro in two AI-assisted sessions. See the real cost, timeline, SEO impact, and who should still use WordPress.
How I Built Kinship Careers in 40 Days with Cursor
A job board with deep company research, built solo in 40 working days. Here's what I cut, the stack I used, and the lessons that now shape every client build.
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