What I sell
Two products. The Berg Audit is one week and tells you what to build. The Berg Build is four weeks and ships it.
The Berg Audit
A one-week strategic diagnostic. I interrogate your stack, your team, your GTM, your handoffs, and your gaps. You get a written report that names the real problem (often different from the one you think you have) and proposes the specific build that fixes it. This is a strategic document, not a deliverable. You walk away with a written report and a 60-minute walkthrough. Nothing is built during the audit.
What you get
- A 60 to 90 minute kickoff interview
- Async deep-read of your existing stack, site, and any docs or recordings you share
- A written diagnostic report (5 to 10 pages) covering current-state map, real problem statement, recommended build, stack and tooling recommendations, scope and price for the build
- A 60-minute walkthrough call
Who it's for
Funded small teams. Seed to Series A. Roughly 2 to 30 people. The product exists, the engineering team is heads-down, and nobody on the team is thinking about the marketing system or growth surface. If you've gotten quotes from agencies and freelancers that all describe different problems, the Berg Audit is the answer to "I don't even know what to scope."
Especially good fit
Teams that have shipped vibe-coded surface area and need it audited, hardened, and rebuilt for production. AI-native and AI-curious founders who know the next move on growth is bigger than what the current stack can support, and who want a senior operator who can name the gap and ship the fix.
Berg Audit is best when
- You know AI could help, but you do not know where it belongs
- Your team is losing time to manual workflows
- You have leads, content, data, or internal knowledge that is not being used well
- You are considering a build and want the scope pressure-tested first
- You need one person who can think across strategy, product, tools, and implementation
The week
Kickoff interview (60–90 min)
Deep work — stack review, doc review, async analysis
Internal review and report writing
Written report delivered + 60-min walkthrough call
The Berg Build
Founding Builds: I am pricing the first three builds at $10,000 because I want a case study in this niche. Once three are complete, this offer goes away.
I build the thing the audit identified. Working software, working system, working content engine. Whatever the diagnosis said needs to exist, shipped in four weeks, handed over with the keys.
What "the build" can be
- A v1 of an internal tool, microsite, or product
- A lead system: intake, enrichment, routing, follow-up, founder notifications
- A founder brief: priorities, open loops, owners, and next actions pulled into one view
- A content intelligence system: transcript-to-content workflows, searchable knowledge bases, customer insight libraries
- A growth surface: tools, calculators, search-optimized landing pages, AI-citation-ready content
- A workflow automation that connects the tools you already have
- The first ship of a side product, microservice, or marketing-adjacent app
Berg Build is best when
- The real problem has been diagnosed
- The workflow is painful enough to justify a real build
- The work has a clear owner and budget
- The output needs to work, not just look good in a deck
- The team wants a working system handed over with documentation and support
What's included
- Build kickoff with scope lock
- Four weeks of dedicated build time with AI-native tooling and daily-pace shipping
- Testing, launch, and handoff
- 30-day post-launch support
- Full ownership. No lock-in, no proprietary platforms. You keep everything.
Work outside the original audit scope gets quoted as a separate Build. Not added to the current one.
The four weeks
Scope lock and architecture
Build — AI-native tooling, daily-pace shipping
Ship, test, and handoff
Post-launch support included
Custom Build: from $28,000
For builds the audit reveals to be 6+ weeks of work, or that have unusual technical complexity. Quoted individually after the audit. Same quality, bigger scope.
Ongoing: $3,000/month, 6 slots
After every Berg Build, you're offered a $3,000/month ongoing engagement. Continued iteration, new builds at retainer pace, automation maintenance, content system upkeep. This is the natural next step after a build, not a standalone product. 30-day cancellation, no long-term contracts.
Cap: 6 retainer slots maximum. That limit is there to protect the quality of the work and keep time available for active builds. 30-day cancellation, no long-term contracts.
Outside my scope
- Standalone content writing
- Standalone SEO audits
- Social media management
- Video editing or photography
- Customer interviews
- Code review or technical due diligence without a build attached
- Pre-funding arrangements where equity replaces payment
- Long-term retainers without a build first
- Integration with any tool that requires me to sign vendor contracts on your behalf
- Projects where I would be the third vendor involved
Frequently Asked Questions
What happens during the Berg Audit?
We start with a 60 to 90 minute kickoff where I ask a lot of questions about your stack, your team, your GTM, and your gaps. Then I spend the rest of the week doing a deep-read of everything you share. Your site, your tools, your docs. At the end of the week, you get a written diagnostic report (5 to 10 pages) that names the real problem and proposes a specific build to fix it, plus a 60-minute walkthrough call.
Do I have to do the audit before the build?
In almost every case, yes. Before I build anything, I need to understand your stack, your team, and where the real gap is. That is what the audit does. It protects your $18,000 and keeps me from shipping the wrong thing fast. The one exception: if we have worked together before and the scope is already defined, we can discuss skipping it.
What if I just want the audit and not the build?
That works. The audit is a standalone product. You get a written diagnostic report you keep no matter what. About half of audit clients book the build. The rest take the report and either execute internally or come back later.
Why $18,000 for the build? Can I negotiate?
One price, not a tier menu. The audit handles complexity sorting. If a build is too big for four weeks, it becomes a Custom Build with a custom quote. $18,000 is small enough to put on a corporate card without a procurement process and large enough to signal that both sides are serious about the work.
What are Founding Builds?
The first three Berg Builds under the new positioning are $10,000 instead of $18,000, in exchange for permission to write a public case study. Same scope, same quality, same timeline. Once three are booked, this offer goes away.
What does "scope lock" mean?
At the start of every build, we lock the scope based on the audit findings. If something outside that scope comes up during the build, it gets quoted as a separate Build. Not crammed into the current one. Clean boundaries keep the work focused and the timeline honest.
How does payment work?
The Berg Audit is paid upfront before we start. The Berg Build is 50/50: half upfront, half at launch. Ongoing retainers are billed monthly with 30 days notice to cancel.
What tools do you use?
I build with Cursor, Claude Code, and modern frameworks. Next.js, Astro, Supabase, Railway, whatever fits the job. For your existing stack, I work with what you have. The AI-native tooling is why four weeks of my work is what an agency quotes for four months.
Who is this for?
Funded small teams. Seed to Series A, roughly 2 to 30 people. The product exists, the engineering team is heads-down on the core, and nobody is thinking about the marketing system or the growth surface. If you are pre-funding and looking to trade equity for work, this is not the right fit right now.
How many clients do you take at once?
I keep two active builds at a time. That cap is what makes the four-week timeline real — when I take on your build, it has my full attention. When both slots are full, the site says so and I am not booking new projects until one closes.