What I sell

Expert-services firms. Consultancies, brokerages, recruiting boutiques, research and data companies, and professional practices where the expertise is the product. The common thread is material that already exists and has never been turned into content, either data the firm published itself or public data in its field. Juniper Real Estate was public permit records anyone could download. If you are pre-funding and looking to trade equity for work, this is not the right fit right now.

A private publishing system built on your material. Voice research and a locked style guide, a custom agent skill that writes in your voice, a quality gate that runs on every draft, publishing setup, and training so your team runs it without me. It also brings the pages you already have current, rather than only writing new ones. Three to four weeks to build. You own every piece it publishes. The engine itself runs under a license for your internal use, with no monthly seat fee, so it is not a subscription that stops working the month you stop paying.

No. Most engagements start with the Pilot, $12,500 for four weeks, where I produce finished content from your own material so you judge the quality before committing to a build. A crawl of the site sets how much of that time goes to content versus any repairs it needs, and $5,000 of the fee credits toward an engine build if you start one within 30 days. Ask about it on the fit call.

That is the floor for a system I hand over working: voice research, the agent skill, the quality gate, the publishing setup, and training. Bigger scope moves the number up, and I quote it after reading your site and stack instead of guessing on a call. There is no cheaper tier because a cheaper version would be a report, and a report does not publish anything.

A chat window gives you a draft and leaves the rest to you: the research, the fact check, the voice pass, the upload, the SEO fields, and the LinkedIn version, all by hand, and none of it carries into next month. The engine drafts from sources you approved against a voice guide locked from your own writing, runs a quality gate before the draft reaches you, publishes into your CMS with images, internal links, and metadata attached, and can bring old pages current. Every claim traces back to a source document, and nothing publishes without a human approving it.

Usually the Pilot absorbs it. The same crawl that scopes the Pilot catches indexing, schema, and technical problems, and folds the fix into the same four weeks alongside your first pieces. The Foundation is the exception: when a site is broken enough that repairs alone would eat the whole four weeks, I scope that separately first, then the Pilot or the engine follows. I crawl before quoting anything, so you know which situation you're in before money moves.

Not to start. I can produce finished pieces and hand them over as files your team publishes. Access makes the loop faster and is part of the build when you want it, but a slow permissions conversation should not be the reason nothing gets written.

Engine builds are split in half, one payment at kickoff and one at handoff. The Pilot follows the same split on its $12,500 fixed fee. Run It For You is billed monthly against a three-month minimum. The Foundation is quoted per site after the crawl.

I build with Cursor, Claude Code, and modern frameworks. Astro, Next.js, Supabase, Railway, WordPress when that is where you already live. For your existing stack, I work with what you have. The AI-native tooling is why three to four weeks of my work is what an agency quotes for months.

Two active builds at a time. That cap is what makes the timeline real, because when I take your build it has my full attention. When both slots are full, the site says so and I am not booking new projects until one closes.