About Ryan Berg
I figure out what to build. Then I build it.
I'm Ryan. Most people call me Berg. I spent 20 years at the Associated Press building content systems, media workflows, and integrations that had to be fast, accurate, and reliable.
Now I work with expert-led firms who know their subject cold and still are not getting the business that should come with it. The fix is different every time: a publishing system, a lead flow that stops losing people, a script that gives somebody their morning back, or a piece of software that should already exist. I work out which one it is, then build it.
Newsroom discipline, built for your business.
At the AP, the system had to protect the voice, catch mistakes, and keep publishing under pressure. That is the standard I hold anything I build to now, whether it publishes pages, routes leads, or runs overnight without anyone in the room.
I build products too.
I built Kinship Careers, a job board with deep company research and a no-ghost-jobs policy. I also built Casita Score, an ADU feasibility tool for San Diego homeowners, on county parcel and zoning data. Both are in the shipping log.
The product work keeps me close to the same decisions my clients face: what to build, what to cut, how to explain it, and how to get it in front of the right people.
The Team
Based in North Park, San Diego. I work alongside two chihuahua-mix dogs named Benny and Nico. Benny manages morale through strategic napping. Nico oversees timekeeping by barking when calls run long.
How I Work
Find the constraint
The first days
I read the site, the numbers, the tools, and whatever the team is still doing by hand. Then I say which single thing is costing the most, even when it is not the thing I was hired for.
Build that one thing
Two weeks
I build the thing I just named. That means pages live on the site, a broken lead step working again, a script running every morning, or a prototype standing up on real data.
Hand over the keys
Training and handoff
You get the work and the ability to run it. Your team takes it from there, or keeps me on while they ramp up. Either way you are not renting it back from me.
Bigger builds follow the same shape on a longer timeline. See how that works.
Why clients hire one builder
One builder, no handoffs
The person who learns your voice and finds the strategy also builds the system. Context stays intact from the first call through training.
Newsroom standards
Speed matters, but accuracy comes first. Written rules and automated checks sit in front of anything I ship, whether that is a page or a script.
Diagnosis attached to a build
A good workflow cannot rescue the wrong priority, and a correct diagnosis is worthless if nobody builds anything. I do both parts, which is why I can charge for two weeks instead of a quarter.
You run what I build
The work is yours, and so is the ability to change it. Nothing I hand over stops functioning the month you stop paying me.