About Ryan Berg
I figure out what to build. Then I build it.
I'm Ryan. Most people call me Berg. I spent 20 years at the Associated Press working on newsroom systems, and I have started businesses of my own along the way.
Now I combine growth strategy with hands-on building for established firms that sell expertise. That can mean a sharper message, a site the right buyers find, a publishing system, or a tool that should already exist. I work best with owners and small teams who want help choosing a direction and then putting it into practice.
Newsroom discipline, built for your business.
At the AP, the system had to protect the voice, catch mistakes, and keep publishing under pressure. That is the standard I hold anything I build to now, whether it publishes pages, routes leads, or runs overnight without anyone in the room.
I led integration work with more than 30 technology partners, including Adobe, Grass Valley, and Sony, and contributed to newsroom systems and MOS protocol work recognized with Technical Emmys in 2016 and 2021. I also took over the AP Workflow Solutions website after an agency engagement stalled. Qualified inbound leads grew from roughly 3 to 30 a month.
I build products too.
I built Kinship Careers, a job platform with an original database of 100,000+ listings sourced directly from 1,500+ companies. Nightly scrapers tracked posting history, which is how it flagged potential ghost jobs. About 75 beta users tried it, and their feedback plus PostHog funnel data is how I shortened onboarding.
I built Casita Score, a property analysis tool on public data, and tested a report offer with Google Ads. Feedback from real estate professionals pointed to broker-branded client reports as a possible next direction.
Before Bergit, I invented and patented the Dealie Buddy, sold it worldwide for more than $50,000 in revenue, built a 33,000+ Instagram community, and reached Shopify's top 5% for store traffic. It appeared in the series premiere of HBO's High Maintenance in 2016.
The product work keeps me close to the same decisions my clients face: what to build, what to cut, how to explain it, and how to learn from the people using it. All of it is in the shipping log.
The Team
Based in North Park, San Diego. I work alongside two chihuahua-mix dogs named Benny and Nico. Benny manages morale through strategic napping. Nico oversees timekeeping by barking when calls run long.
How I Work
Find the constraint
The first days
I read how buyers find and describe you, the site, the numbers, and whatever the team still does by hand. Then I say which single thing is costing the most, even when it is not the thing I was hired for.
Build that one thing
The first week or two
I build the thing I just named. That means a rewritten homepage, pages live on the site, a broken lead step working again, a workflow running every morning, or a prototype standing up on real data.
Hand over the keys
Training and handoff
You get the work and the ability to run it. Your team takes it from there, or keeps me on while they ramp up. Either way you are not renting it back from me.
Bigger builds follow the same shape on a longer timeline. See how that works.