About Ryan Berg

I build content systems expert-led firms run.

I'm Ryan. Most people call me Berg. I spent 20 years at the Associated Press building content systems, media workflows, and integrations that had to be fast, accurate, and reliable.

Now I build private Content Engines for firms with years of expertise buried in calls, proposals, and client work. I turn that material into a voice-locked system your team can use, publish from, and keep.

The last engine drove 20x search impressions in 110 days. See what I have shipped.

Newsroom discipline, built for your business.

At the AP, the system had to protect the voice, catch mistakes, and keep publishing under pressure. I bring the same discipline to content strategy, voice rules, quality gates, and publishing workflows for expert-led firms.

I build products too.

I built Kinship Careers, a job board with deep company research and a no-ghost-jobs policy, in 40 days. I also built Casita Score, an ADU feasibility tool for San Diego homeowners.

The product work keeps me close to the same decisions my clients face: what to build, what to cut, how to explain it, and how to get it in front of the right people.

The Team

Based in North Park, San Diego. I work alongside two chihuahua-mix dogs named Benny and Nico. Benny manages morale through strategic napping. Nico oversees timekeeping by barking when calls run long.

Find the wedge

Positioning and voice

I mine your calls, writing, and client work for the angle only your firm can own. Then I lock the voice and content roadmap.

Build the engine

From $27,500, 3 to 4 weeks

I build the custom skill, quality gate, roadmap, and publishing workflow around your material. Your team reviews the first pieces with me.

Hand over the keys

Training and full handoff

Your team gets a license to run the engine, files, and workflow in-house, or keeps me on to run production while your team ramps up.

I also take focused audit and build work when the missing system sits somewhere else in the business. See every way to work together.

One builder, no handoffs

The person who learns your voice and finds the strategy also builds the system. Context stays intact from the first call through training.

Newsroom standards

Speed matters, but accuracy and voice come first. Every engine includes written rules and a quality gate that blocks weak claims and machine-writing tells.

Strategy and system together

A publishing workflow cannot rescue a weak angle. I find what your market is missing, then build the engine that helps your team keep shipping it.

You run what I build

You get a license to run the engine, its files, and the publishing workflow. Your team can run it without renting the system from me or keeping me around forever.