Hey, I'm Ryan. Most people call me Berg.
I spent 20 years at the Associated Press building content systems, media workflows, and integrations at scale. I know what it looks like when systems work. I also know what it looks like when they don't.
Most founders I talk to are stuck in the same place. A strategy consultant gave them a deck. A dev shop quoted them six months for the wrong thing. Nobody on either side asked the right questions. I noticed this gap and built Bergit to sit in it.
The diagnosis and the build are the same job.
I don't hand you a deck and disappear. I don't start building before I've asked the hard questions. The Berg Audit figures out the real problem. The Berg Build ships the fix. Same person, same context, no seams.
I also build my own products.
Kinship Careers is a job board with deep company research and a "no ghost jobs" angle. Built solo in 40 days with Cursor. Casita Score is an ADU feasibility tool for San Diego homeowners, still in early stages.
The product work keeps the consulting work sharp. I'm not just advising. I'm building alongside you.
The Team
Based in North Park, San Diego. I work alongside two chihuahua-mix dogs named Benny and Nico. Benny manages morale through strategic napping. Nico oversees timekeeping by barking when calls run long.
How I Work
Audit
$3,500, one week
I interrogate your stack, your team, your GTM, and your gaps. You get a written diagnostic that names the real problem.
Build
$18,000, four weeks
I ship the thing the audit identified. Working software, full handoff, 30 days of post-launch support.
Ongoing
$3,000/mo, optional
Continued iteration, new builds at retainer pace, automation maintenance. 6 slots max. Cancel anytime.
Why Bergit Hits Different
One person, the whole picture.
The person who sees the problem is the person who ships the fix. No account managers, no handoffs, no telephone game.
AI-native build velocity.
Cursor, Claude Code, and 20 years of systems experience. Four weeks of my work is what an agency quotes for four months.
The diagnosis and the build are the same job.
Most founders get a strategy deck from one vendor and a build from another. The seams are where everything fails. I do both, in sequence, as one engagement.
Funded teams only.
I work with founders who treat growth as part of the build, not something to bolt on later. Fixed prices, clear scope, no surprises on either side.