The Shipping Log
Every build, audit, automation, and product I've shipped. Featured work first, then the chronological log all the way back to 1999.
Featured Work
Juniper Real Estate
Build: Rescue and rebuild
An agency had stalled on Juniper's site for months. I rebuilt the entire site, then shipped a data-driven content engine: 23 pages in a single week, articles ranking on Google, content cited in Perplexity, Claude, and ChatGPT. The kind of work an agency would have quoted at four to six months and never delivered.
- Rescued and rebuilt after a stalled agency engagement
- 23 pages shipped in a single week
- Articles cited in Perplexity, Claude, and ChatGPT
- Ranking on Google for competitive local terms
- Data-driven articles built on real permit records
Kinship Careers
Berg's own product. Built solo in 40 days. Proof of build velocity.
~27,000 lines of source (TS/TSX/JS/CSS/SQL), ~37,500 total with configs and docs — solo, in Cursor, in 40 days. A full job board with deep company research and a no ghost jobs angle. Strategy, design, development, content, and editorial — all one person. This is what AI-native build velocity looks like in practice.
- Built solo in 40 days from zero
- ~27k LOC source (~37.5k total with configs & docs)
- Strategy, design, code, and content
- Editorial news section driving organic traffic
AP Workflow Solutions
Rescue: Naming crisis, buried site, no leads
AP Workflow Solutions builds workflow automation software for broadcast companies. The department was facing a naming overhaul, a new product launch, and a website so buried in AP's corporate navigation it pulled in three leads a month on a good month. The agency hired to fix it delivered nothing. I took over the tech and strategy side: a new standalone site, contact forms placed throughout every relevant page, positioning, and SEO. AI content and automation followed. That is where the 300% lead lift came from.
- 10x ROI in 18 months
- 300% lead lift
- Lead enrichment workflow processing ~10 qualified leads per week
- Complete rebrand, repositioning, and new website
Do More Dealie
I have been a founder too.
Before Bergit, I invented a physical product, secured a U.S. Design Patent, and built the entire brand from zero. Strategy, content, social media, Shopify, global shipping. No agency. No team. I know what it costs to go from idea to shelf, and I bring that lens to every build I take on.
- $50k+ in revenue over two years, built from zero
- 36k social following from scratch
- Top 5% Shopify traffic
- U.S. Design Patent D844,228 S
Everything I've Shipped
Casita Score
Built casitascore.com, a micro SaaS tool for San Diego homeowners to find out if their property qualifies for an ADU and what the ROI looks like. Pulls from San Diego County parcel and zoning data plus federal data sources. Full stack: strategy, design, build, and marketing.
ViewNorth Park Coffee Guide (Juniper)
Data-driven coffee shop guide for North Park, San Diego. Review data from Google Maps and Yelp, 8 shops profiled with real quotes and ratings.
ViewADU Permits Article (Juniper)
Deep-dive on San Diego ADU permit data (1,122 permits in 2025 vs 538 in 2024). Cited in Perplexity, Claude, and ChatGPT. Ranking on Google.
ViewBergitup.com Rebuilt in Astro
Migrated bergitup.com from WordPress to a pure Astro codebase. Faster, cheaper to host, more secure, less infrastructure to manage, and better CI/CD. No themes, no plugins, no CMS overhead. Just code. Built with Claude Code and Cursor.
Juniper Content Engine Launch
Built a data-driven content system for a San Diego real estate firm. Strategy, positioning, interlinking, and AI-powered articles on ADU permits, neighborhood analysis, and market trends.
ViewKinship Careers News Section
Built editorial content engine for the Kinship Careers platform. Industry analysis pieces on AI hiring, labor market shifts, and workforce trends.
ViewKinship Careers Platform
Built the entire Kinship Careers platform from scratch. Strategy, design, development, and content. A full product build, not just a website.
ViewPodcast Guest Pitcher GPT
Finds and researches potential guests, compiles dossier with outreach angles. Multi-hour savings per guest.
Founder Comms Digest
WhatsApp + Calendar rolled into a prioritized summary for fast-moving founders. Fewer critical misses, faster responses.
RFP Digest (AP)
Automated procurement monitoring into a prioritized daily brief. 24/7 monitoring saves hours of manual checking.
bergitup.com Launch
Launched bergitup.com. Positioning, branding, and site build from the ground up.
On-brand Content GPTs (AP)
Custom GPTs that convert notes and transcripts into publishable content while maintaining brand voice. Consistent output at scale.
Teacher Communication Bot
Drafts parent updates, tracks tone notes, and supports ClassDojo posts. Saves ~5 hours per week and reduces emotional load.
Monize Medical Website
Boutique medical office homepage and services. Full website buildout and strategy.
Lead Enrichment Flow (AP)
Gravity Forms to Zapier to OpenAI to Slack/Email to Google Sheets. Cleans and enriches submissions, pings sales, and logs for tracking. Averages ~10 enriched leads per week.
AP Workflow Solutions Rebrand
Rebuilt stalled agency from scratch. New brand, new site, new positioning. 10x ROI in 18 months, 300% lead lift.
AP Byline Content
Shipped content that received an Associated Press byline.
Do More Dealie, LLC
Invented patented product (U.S. Design Patent D844,228 S, 2017). Built 36k social following from zero, shipped globally. Top 5% Shopify traffic. Strategy, content, and social media from the ground up.
Zapier Integration Strategy (AP)
Brought Zapier to AP and helped the team create integrations between broadcast solutions and modern products that were not possible with existing API or skills at the time.
MOS Protocol Website Rebuild (AP)
Rebuilt the website for MOS Protocol, a broadcast automation and integration protocol used globally in news and media. Helped design workflows, partner application methodology, and user workflow documentation.
ViewWikimedia Self-Install Knowledge Base (AP)
Built a self-install knowledge base for help desk operations using Wikimedia. Early bet on documentation-as-infrastructure.
College WordPress Blog
Ran a WordPress blog for college friends with multiple authors.
NEED A NERD
First company. President from April to December 2001. Started building before most people had broadband.
Southwest Regional Youth Group Website
Created a website for the southwest regional youth group.