A one-person build studio
Consultants deliver decks. Dev shops ship fast without seeing the full picture. I do both, for small teams. Strategy and execution, one simple process in about four weeks.
Flagship The Content Engine: a content system that sounds like you and ranks →Most work starts with a $3,500 Berg Audit. The call is just 20 minutes to see if it's a fit, no pressure.
Most founders don't need a giant transformation project. They need one painful workflow turned into a working system.
Lead Systems
Your website, referrals, events, inbox, and LinkedIn are creating opportunities, but follow-up is inconsistent or manual. I map the path from first touch to next action, then build the system that captures, enriches, routes, and follows up.
Founder Brief / Internal Ops Systems
Important work is scattered across email, calendar, Slack, WhatsApp, docs, notes, and memory. I build founder and team briefs that turn scattered inputs into a clean daily view of priorities, open loops, owners, and next actions.
Content Engine
Your calls, transcripts, and stories are full of value, and none of it reaches the people who would hire you. I build a voice-locked content engine trained on your material, with a quality gate that refuses to ship AI slop. This is my flagship build.
A voice-locked writing system trained on your material, with a quality gate that refuses to ship AI slop. Built four times, proven in Search Console. Run it yourself after handoff, or I run it for you.
See the Content Engine
I interrogate your stack, your GTM, your team, and your gaps. You get a written diagnostic that names the real problem, the build that fixes it, and what to skip.
Book a Berg Audit
I ship the thing the audit identified. Working software, working system, working growth surface. Handed over with the keys. 30-day post-launch support included. You only buy this after the audit, or after we've worked together before.
How the build worksContent Engine: rescue and rebuild
An agency had stalled on Juniper's site for months. I rebuilt every page with a content engine: 23 pages in a single week, publishing through the end of April. Google impressions went from 40 a day to over 1,500, and AI assistants started citing the work. The kind of build an agency would have quoted at four to six months and never delivered.
Berg's own product. Built solo in 40 days. Proof of build velocity.
~27,000 lines of source (TS/TSX/JS/CSS/SQL), ~37,500 total with configs and docs — solo, in Cursor, in 40 days. A full job board with deep company research and a no ghost jobs angle. Strategy, design, development, content, and editorial — all one person. This is what AI-native build velocity looks like in practice.
Rescue: Naming crisis, buried site, no leads
AP Workflow Solutions builds workflow automation software for broadcast companies. The department was facing a naming overhaul, a new product launch, and a website so buried in AP's corporate navigation it pulled in three leads a month on a good month. The agency hired to fix it delivered nothing. I took over the tech and strategy side: a new standalone site, contact forms placed throughout every relevant page, positioning, and SEO. AI content and automation followed. That is where the 300% lead lift came from.
I have been a founder too.
Before Bergit, I invented a physical product, secured a U.S. Design Patent, and built the entire brand from zero. Strategy, content, social media, Shopify, global shipping. No agency. No team. I know what it costs to go from idea to shelf, and I bring that lens to every build I take on.
$3,500, fixed
Pay up front, get on the calendar inside a week.
Days 1–7
I interrogate your stack and team, then deliver a written report that names the real problem and proposes the build.
Your call
Book the build, take the report and run with it yourself, or come back when you're ready. No expiration.
$18,000, fixed
I ship it. You get working software, full handoff, and 30 days of post-launch support.
A strategy consultant gave them a deck. A dev shop quoted six months for the wrong thing. Nobody on either side asked the right questions.
I'm Ryan. Most people call me Berg. I spent 20 years at the Associated Press building content systems, media workflows, and integrations at scale. Now I do both jobs, faster, as one person, for funded small teams who need someone to look at the whole picture and ship the missing piece.
More about how I workYou don't talk to an account manager and you don't get handed off. The person who sees the problem is the person who ships the fix. No telephone game.
Most founders get a strategy deck from one vendor and a build from another. The seams are where everything fails. I do both, in sequence, as one engagement.
Cursor, Claude Code, and 20 years of systems experience. Four weeks of my work is what an agency quotes for four months. The work page shows it.
I work with founders who treat growth as part of the build, not something to bolt on later. Fixed prices, clear scope, no surprises on either side.