For consultancies, brokerages, and research firms
Usually it's content nobody can find, leads that go cold before anyone follows up, work your team still does by hand, or a tool that never got built. In two weeks I scope it out, ship something that moves the needle, and hand you the keys.
The last build took a stalled site to 20x search impressions in 110 days.
Start with Berg is $6,000 for two weeks. The smallest real thing I can ship, and enough to tell you whether the bigger build is worth it.
One builder, twenty years of it, no handoffs.
Where it usually breaks
Two weeks and $6,000 is enough to name the one costing you the most and ship something real against it. Here is what lands in each case.
You have the research, the client work, the records nobody else bothered to pull. In two weeks I turn part of it into one finished story, with the search and schema work wired in.
Jon Shutt had twenty years of product stories sitting unused. Five posts went out with his approval before my work wrapped.
The gap is usually between the form and the follow-up. I find the piece that is actually broken, whether that is the enrichment, the scoring, or the routing, and get it working.
AP Workflow was pulling three leads a month through a site buried in corporate navigation. After the rebuild, lead volume was up 300%.
Someone on your team spends mornings on work a script could have finished overnight. I write the script, get it running, and show whoever owns it how to change it later without me.
One founder had commitments scattered across WhatsApp threads and a calendar. I rolled both into a single prioritized digest that lands every morning.
Sometimes nothing off the shelf fits closely enough to matter. Two weeks buys a working script or a clickable prototype running on your real data, enough to tell whether the full build earns its cost.
I built Kinship Careers, a job board with deep company research behind it, solo in 40 days.
How to start
First I pin down what is actually wrong and write it up. Then I build one of the fixes before the two weeks are up.
When content is the constraint
The deepest version of the content work. A publishing system built on your material, locked to your voice, with a quality gate that refuses to ship slop. Your team gets the keys and runs it.
Pages it builds turn up as sources in ChatGPT, Claude, and Perplexity answers, not just in Google.
