Find what only you can say
The engine starts with your stories, opinions, and client work, then builds a roadmap around the questions your buyers ask.
Bergit's flagship offer
Turn what your team knows into a content system you own.
The Content Engine turns years of calls, writing, and client work into useful content that sounds like you and is designed to rank. Your team gets a repeatable publishing system built to scale.
The last build drove 20x search impressions in 110 days.
Builds start at $27,500, take 3–4 weeks, and end with a system you own.
Built by a 20-year Associated Press content-systems veteran.
Why I built it
Your best ideas shouldn’t end with the conversation.
Most expert firms already have enough material. It sits in transcripts, proposals, project notes, and the founder's head. I build the system that finds it, shapes it, checks it, and publishes it.
Keep the work recognizable
Voice rules and a quality gate keep weak claims, repeated ideas, and machine-writing tells out of the drafts you review.
Keep the system
Your team owns the engine, its files, and the publishing workflow. Run it in-house or keep me on for production.
Branded charts and custom graphics are available as an add-on. They increase the build scope and price.
Proof from shipped engines
Two builds show what the engine can do.
Juniper Real Estate
20x search impressions in 110 days
After eight flat months, Juniper's daily Google impressions grew from about 40 to more than 1,500. Organic clicks grew 4x in the same window.
Read the Juniper case study →Level Up Product
Five approved posts from twenty years of product work
Jon Shutt's experience at Disney, MLB, and Perry Street was sitting offline. The engine turned his own stories into five approved posts before the work wrapped.
“A lot of the edits already feel really close to what I would want anyway.”Read the Level Up case study →
Start with the site
The engine needs a website that can carry the work.
I review the site first. If search engines can crawl it, the SEO setup is sound, and the core pages are ready, I scope the Content Engine. If the site is holding the work back, I fix that layer first with the Foundation.
First
Website review
I check crawlability, indexing, speed, broken links, SEO config, schema, and the pages the engine will build on.
If needed
The Foundation
I repair the technical setup and flag thin pages before the Content Engine starts publishing. This work is scoped per site.
Then
The Content Engine
I build the engine on top of a site that is ready to be crawled, understood, and ranked.
Other ways to work together
Need a different system fixed?
The Content Engine is the flagship. I still take focused audit and build work when the missing piece sits somewhere else in the business.
The Berg Audit
One week to diagnose the real problem and map the build that fixes it.
The Berg Build
A four-week build for the system the audit identifies.