The Shipping Log
What I've built, shipped, and launched. Real work for real clients.
Featured Work
Kinship Careers
Full platform build from scratch
Built the entire Kinship Careers platform. Strategy, design, development, content, and editorial. Not a template. Not just a blog. A full product built with Cursor, from the ground up.
- Built the entire platform from scratch
- Strategy, design, code, and content
- Editorial news section driving organic traffic
- Ranking on Google for target keywords
Juniper Real Estate
Content strategy and SEO engine for a San Diego real estate firm
Built a data-driven content system for Juniper Real Estate in San Diego. Helped with site layout and design, then built out all the content, interlinking, positioning, and data-driven articles on ADU permits, neighborhoods, and market trends.
- Content cited in Perplexity, Claude, and ChatGPT
- Ranking on Google for competitive local terms
- 23 pages shipped in a single week
- Data-driven articles built on real permit records
Do More Dealie
Patented product, global e-commerce, 36k community
Invented a physical product, secured a U.S. Design Patent (D844,228 S), and built the entire brand from zero. Strategy, content, social media, and Shopify operations. Grew to 36k followers and shipped globally. Pre-AI, same hustle.
- U.S. Design Patent D844,228 S (2017)
- 36k social following built from zero
- Top 5% Shopify traffic
- Global shipping and e-commerce operations
Everything I've Shipped
North Park Coffee Guide (Juniper)
Data-driven coffee shop guide for North Park, San Diego. Review data from Google Maps and Yelp, 8 shops profiled with real quotes and ratings.
ViewADU Permits Article (Juniper)
Deep-dive on San Diego ADU permit data (1,122 permits in 2025 vs 538 in 2024). Cited in Perplexity, Claude, and ChatGPT. Ranking on Google.
ViewJuniper Content Engine Launch
Built a data-driven content system for a San Diego real estate firm. Strategy, positioning, interlinking, and AI-powered articles on ADU permits, neighborhood analysis, and market trends.
ViewKinship Careers News Section
Built editorial content engine for the Kinship Careers platform. Industry analysis pieces on AI hiring, labor market shifts, and workforce trends.
ViewKinship Careers Platform
Built the entire Kinship Careers platform from scratch. Strategy, design, development, and content. A full product build, not just a website.
ViewPodcast Guest Pitcher GPT
Finds and researches potential guests, compiles dossier with outreach angles. Multi-hour savings per guest.
Founder Comms Digest
WhatsApp + Calendar rolled into a prioritized summary for fast-moving founders. Fewer critical misses, faster responses.
RFP Digest (AP)
Automated procurement monitoring into a prioritized daily brief. 24/7 monitoring saves hours of manual checking.
bergitup.com Launch
Launched personal growth partner practice. Positioning, branding, and site build from the ground up.
On-brand Content GPTs (AP)
Custom GPTs that convert notes and transcripts into publishable content while maintaining brand voice. Consistent output at scale.
Teacher Communication Bot
Drafts parent updates, tracks tone notes, and supports ClassDojo posts. Saves ~5 hours per week and reduces emotional load.
Lead Enrichment Flow (AP)
Gravity Forms to Zapier to OpenAI to Slack/Email to Google Sheets. Cleans and enriches submissions, pings sales, and logs for tracking. Averages ~10 enriched leads per week.
AP Workflow Solutions Rebrand
Rebuilt stalled agency from scratch. New brand, new site, new positioning. 10x ROI in 18 months, 300% lead lift.
Do More Dealie, LLC
Invented patented product (U.S. Design Patent D844,228 S, 2017). Built 36k social following from zero, shipped globally. Top 5% Shopify traffic. Strategy, content, and social media from the ground up.
MOS Protocol Website Rebuild (AP)
Rebuilt the website for MOS Protocol, a broadcast automation and integration protocol used globally in news and media. Helped design workflows, partner application methodology, and user workflow documentation.
ViewWikimedia Self-Install Knowledge Base (AP)
Built a self-install knowledge base for help desk operations using Wikimedia. Early bet on documentation-as-infrastructure.
NEED A NERD
First company. President from April to December 2001. Started building before most people had broadband.
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